Business Administration: Marketing & Retailing Pathway (A25120MR)

Associate in Applied Science Degree

Fully Online Option Available

Students may be required to take developmental courses in Math and/or English as a result of high school GPA or pre-enrollment placements tests. Therefore, the student may need more than the minimum number of semester hours listed for graduation. Consult a program advisor for more information.

Fall Semester (17 Credits)

course

class

lab

Clinic

work Exp.

credit

ACA 122 College Transfer Success

0

2

0

0

1

ACC 120 Prin of Financial Accounting

3

2

0

0

4

BUS 110 Introduction to Business

3

0

0

0

3

CIS 110 Introduction to Computers

2

2

0

0

3

CTS 130 Spreadsheet

2

2

0

0

3

ENG 111 Writing and Inquiry

3

0

0

0

3

Spring Semester (15-16 Credits)

course

class

lab

Clinic

work Exp.

credit

BUS 137 Principles of Management

3

0

0

0

3

BUS 270 Professional Development

3

0

0

0

3

MKT 120 Principles of Marketing

3

0

0

0

3

ECO 251 Principles of Microeconomics

3

0

0

0

3

MAT 143 Quantitative Literacy or MAT 152 Statistical Methods I

or

MAT 171 Pre-Calculus algebra

2

or

3

2

0

0

3

or

4

Summer Term (6 Credits)

course

class

lab

Clinic

work Exp.

credit

ENG 112 Writing / Research in the Disc

3

0

0

0

3

 **3 Credits must be selected from the list of Humanities Elective at the bottom of the page

Fall Semester (16 Credits)

course

class

lab

Clinic

work Exp.

credit

BUS 115 Business Law I

3

0

0

0

3

ECO 252 Principles of Macroeconomics

3

0

0

0

3

MKT 220 Advertising and Sales Promotion

3

0

0

0

3

MKT  223 Customer Service

3

0

0

0

3

MKT 225 Marketing Research

3

0

0

0

3

WBL 111 Work-Based Learning I

0

0

0

10

1

Spring Semester (16 Credits)

course

class

lab

Clinic

work Exp.

credit

BUS 225 Principles of Finance

2

2

0

0

3

BUS  153 Human Resource Management

3

0

0

0

3

MKT 227 Marketing Applications

3

0

0

0

3

MKT 232 Social Media Marketing

3

2

0

0

4

WEB 213 Internet & Marketing Analytics

2

2

0

0

3

Total Semester Credit Hours in Program 70-71

**Humanities Electives

The following listings for Humanities Electives apply to Associate in Applied Science degree-seeking students. These electives should be carefully selected with the faculty advisor to ensure proper credit. Some programs of study have specific courses that meet the humanities elective requirement. ASL, foreign language, and public speaking courses cannot count as the sole humanities course in an associate in applied science program.

  • ART 111 Art Appreciation

  • ART 114 Art History Survey I

  • ART 115 Art History Survey II

  • DRA 111 Theatre Appreciation

  • DRA 112 Literature of the Theatre

  • DRA 211 Theatre History I

  • ENG 231 American Literature I

  • ENG 232 American Literature II

  • ENG 241 British Literature I

  • ENG 242 British Literature II

  • ENG 262 World Literature II

  • HUM 123 Appalachian Culture

  • HUM 160 Introduction to film

  • MUS 110 Music Appreciation

  • PHI 210 History of Philosophy

  • PHI 240 Introduction to Ethics

  • REL 110 World Religions

  • REL 211 Intro to Old Testament

  • REL 212 Intro to New Testament

  • REL 221 Religion in America