Business Administration: Marketing Pathway (A25120MR)

Associate in Applied Science Degree

Fully Online Option Available

The Marketing & Retailing curriculum is designed to provide students with the knowledge and the skills necessary for employment and growth in the marketing profession. Marketing professionals identify the strategies and techniques used to attract customers to a business.

Course work may include marketing, accounting, computer applications, business, and general studies. Related skills are developed through the study of communications, computer applications, marketing analytics, critical thinking skills, and ethics.

Graduates should qualify for entry-level marketing and retailing positions in many types of organizations including marketing firms and businesses of all sizes.

This curriculum complies with the standard approved by the State Board of Community Colleges.

Students may be required to take developmental courses in Math and/or English as a result of high school GPA or pre-enrollment placements tests. Therefore, the student may need more than the minimum number of semester hours listed for graduation. Consult a program advisor for more information.

Upon completion of this program, students will:

  • Use fundamental business concepts, methods, and tools required in development of business strategies

  •  Apply business principles to organizational environments

  •  Produce clear, persuasive, and concise business analyses

  •  Develop personal and professional skills required to be productive members of the business community

Fall Session 1 (7 Credits)

COURSE

CLASS

LAB

CLINIC

WORK EXP.

CREDIT

ACA 115 Success & Study Skills

or

ACA 122 College Transfer Success

0

2

0

0

1

MKT 120 Principles of Marketing

3

0

0

0

3

ENG 111 Writing and Inquiry

3

0

0

0

3

Fall Session 2 (6 Credits)

COURSE

CLASS

LAB

CLINIC

WORK EXP.

CREDIT

CIS 110 Introduction to Computers

2

2

0

0

3

BUS 110 Introduction to Business

3

0

0

0

3

Spring Session 1 (7 Credits)

COURSE

CLASS

LAB

CLINIC

WORK EXP.

CREDIT

ACC 120 Prin of Financial Accounting

3

2

0

0

4

CTS 130 Spreadsheet

2

2

0

0

3

Spring Session 2 (6 Credits)

COURSE

CLASS

LAB

CLINIC

WORK EXP.

CREDIT

BUS 225 Principles of Finance

2

2

0

0

3

BUS 270 Professional Development

3

0

0

0

3

Summer Session (6 or 7 Credits)

COURSE

CLASS

LAB

CLINIC

WORK EXP.

CREDIT

ENG 112 Writing/Research in the Disciple

or

ENG 114 Prof. Research and Reporting

3

0

0

0

3

MAT 143 Quantitative Literacy

or

MAT 152 Statistical Methods I

or

MAT 171 Precalculus Algebra

2

or

3

or

3

2

0

0

3

or

4

or

4

Fall Session 1 (6 Credits)

COURSE

CLASS

LAB

CLINIC

WORK EXP.

CREDIT

BUS 137 Principles of Management

3

0

0

0

3

BUS 115 Business Law I

3

0

0

0

3

Fall Session 2 (9 Credits)

COURSE

CLASS

LAB

CLINIC

WORK EXP.

CREDIT

MKT 220 Advertising and Sales Promotion

3

0

0

0

3

MKT  223 Customer Service

3

0

0

0

3

BUS 153 Human Resource Management

3

0

0

0

3

Spring Session 1 (7 Credits)

COURSE

CLASS

LAB

CLINIC

WORK EXP.

CREDIT

MKT 225 Marketing Research

3

0

0

0

3

WEB 213 Internet & Marketing Analytics

2

2

0

0

3

WBL 111 Work-Based Learning I

0

0

0

10

1

Spring Session 2 (10 Credits)

COURSE

CLASS

LAB

CLINIC

WORK EXP.

CREDIT

MKT 227 Marketing Applications

3

0

0

0

3

MKT 232 Social Media Marketing

3

2

0

0

4

ECO 252 Principles of Macroeconomics

3

0

0

0

3

Summer Session (3 Credits)

COURSE

CLASS

LAB

CLINIC

WORK EXP.

CREDIT

ECO 251 Principles of Microeconomics

3

0

0

0

3

*3 Credits must be selected from the list of Humanities electives.

Total Semester Credit Hours in Program 70-71

*Humanities Electives

The following listings for Humanities Electives apply to Associate in Applied Science degree-seeking students. These electives should be carefully selected with the faculty advisor to ensure proper credit. Some programs of study have specific courses that meet the humanities elective requirement. ASL, foreign language, and public speaking courses cannot count as the sole humanities course in an associate in applied science program.

  • ART 111 Art Appreciation

  • ART 114 Art History Survey I

  • ART 115 Art History Survey II

  • DRA 111 Theatre Appreciation

  • DRA 112 Literature of the Theatre

  • DRA 211 Theatre History I

  • ENG 231 American Literature I

  • ENG 232 American Literature II

  • ENG 241 British Literature I

  • ENG 242 British Literature II

  • ENG 262 World Literature II

  • HUM 123 Appalachian Culture

  • HUM 160 Introduction to film

  • MUS 110 Music Appreciation

  • PHI 210 History of Philosophy

  • PHI 240 Introduction to Ethics

  • REL 110 World Religions

  • REL 211 Intro to Old Testament

  • REL 212 Intro to New Testament

  • REL 221 Religion in America